We've Enhanced Your Platform with Next-Generation Experiences!
Throughout this quarter, we've integrated a series of important innovations into our platform to make the digital customer experience smarter, more intuitive, and more effective. Whether it's campaign tracking, segment management, or product information processes, everything is now much more intuitive. Here are the highlights of May's innovations:
Talking Product: Your Products Now Speak!
Going beyond classic product lists, Talking Product establishes a real-time, personalized communication bridge between your brand and users.
Smart Stock-Based Recommendations: We eliminate customer disappointment by only recommending available products.
Interaction-Based Analytics: Which recommendation was added to the cart, which was clicked? Every interaction is now measurable.
Personalized Recommendations: The user's history is analyzed, and the most suitable product is presented at the right time.
Products Come to Life: Recommendations enriched with brand, price, stock status, and link information.
Real-Time Reporting: Recommendation, click, and conversion rates can be monitored in real time.
User-Focused Improvements in the Entities Module
UI/UX Improvements: The entity details screen has been revamped. Managing information is now easier with a cleaner and more user-friendly interface.
Analytics Event Type Added: A new event type has been added for tracking and analysis.
Segment History: A “History” tab has been added to the segment details screen. You can now review changes made to the segment.
Default Event Control: If default events such as “PURCHASE,” “LOAD_BALANCE,” “ENTITY_CREATE,” “ENTITY_UPDATE,” “BIRTHDAY,” and ‘ANNIVERSARY’ are defined in the system, the “Create Default” button becomes inactive. This prevents unnecessary duplication.
SKU and Promotion Link: Instant access to related product and promotion information in the event details.
Promotion Users: Access to promotions associated with an entity and a user list view from within the entity.
More Control Over Promotion Tracking
Rich Text Description: You can now use rich text (bold, colored, linked) in promotion descriptions.
Filtering Improvement: You can now filter more easily by promotion type on the listing screen with the Apply Type filter.
Transaction Improvement: An entityType field has been added to transactions.
Partial Cancellation: Partial cancellation flow is now supported for promotions. Cancellations can be made without losing usage details.
Expanded Description Field: Now there is a 5,000-character field for promotion texts!
Template Integration: Switch from promotion details to the template with a single click.
User Tracking with the Usages Tab: Monitor users benefiting from the promotion in real time.
Time and Usage-Focused Innovations in Loyalty
New Source Definitions: New Loyalty-based keys have been added to the Parameters section: action, action template, action rules.
Currency Automation: If the Wallet module is not in use, the currency field on the Loyalty side is automatically hidden.
Time-Sensitive Cron: The segmentHandlerCron process now runs according to the project's defined TimeZone, eliminating time inconsistencies in segment transitions.
Template Transition: Direct transition from Action and Spending Rule details to the template screen has been enabled.
Order Level Visualization: Special visibility has been added for order-level configurations.
PIM: More Powerful, More Configurable
Attribute Management Improved: The Family → Add Attribute field has been made more flexible and user-friendly.
Wallet: Transaction Transparency and Traceability Combined
New Wallet Transactions: All transactions are now listed in a central location.
Detailed Transaction View: Access to relevant events and raw data for each transaction is now possible.
Transaction Page: Transaction-based notifications can now be viewed in real time.
General Improvements: We Have Leveled Up Data Access, Role-Based Security, and User Experience
Smarter Panels:
New KPIs: Incremental Revenue, Purchase Frequency, CLTV, and Active Members data can now be monitored in real time via the dashboard.
Cleaner Visuals:
Deleted Parameters Hidden: Only valid parameters are now displayed.
Flexibility in List Pages:
Sorting Feature Added: Flexible sorting is now possible in Loyalty and Promo lists.
Access and operation permissions between roles have been redefined:
Reader: Read-only permission.
Writer: Read + some creation and update rights.
Admin & Owner: Can perform all operations.
Settings Pages: Accessible only by Admin & Owner.